A FRUIT-and-vegetable-based cleansing product Marie Lebair O’Brient uses about every three months makes her feel like she’s getting her eating habits back on track.

After following the vegan, gluten-free Kaeng Raeng cleanse program for three days, her taste for salty foods diminishes. She feels more “regular” and is motivated to eat more healthfully. The regimen replaces all meals with a shake and all snacks with raw fruits and vegetables. It’s worth the $60 investment each time, she says, to detox and lose a little bit of weight.
“It’s a regimen of a few days where I am eating things that are really good for me,” the Moraga resident says. “I am amazed at how good I feel afterward.”

In the past couple of years, cleanse programs — everything from the do-it-yourself lemon juice and maple syrup Master Cleanse to designer cleanses such as Kaeng Raeng developed by a Stanford grad — have become the rage for people who want to lose weight, eliminate toxins from their bodies and gain some oft-needed eating discipline. Hollywood elites such as Beyoncé Knowles and Ryan Seacrest say they’ve lost weight using them, and Gwyneth Paltrow says a 21-day regimen she regularly follows helps give her “mental clarity.”

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Keri Gans